Say “Halo” to Corona - Dixon's

Exciting pendant lighting in Dixons Carphone’s concept department

Customer

Dixons Carphone plc

Industry

Non-food

Concept

Ligthing

Country

United Kingdom

The challenge

The Dixons Carphone group was created when Carphone Warehouse and Dixons agreed a £3.8billion ‘merger of equals’ back in 2014. It operates in 11 countries, and has 17 brands and more than 2, 200 stores.

For their new ‘Consumer Electronics’ section they required a lighting solution that would improve the visual impact of the department. Dixons asked ITAB Prolight UK to create a solution that could not only supplement the ambient lighting level but also highlight and delineate the displays. We came up with the cost-effective and eye-catching LED ring pendant luminaire, Corona, which gives the feeling of a halo effect over the monitors.

The solution

ITAB Prolight UK created and produced these decorative pendant luminaires, formed as four circles of different diameters, specifically for Dixons. The luminaire has now become so popular and in demand that the Corona range has been added to our range as a standard product.

The result

The new lighting concept, which consists of both arrangements and single -pendant installations, adds dramatically to the new look and feel within this area of the store, and has now been rolled out across a number of sites in the UK.

An eye-catching and striking installation that gives a completely new look to the Consumer Electronics areas of the store, and thas the desired effect and identity.

Project group

ITAB Prolight UK, Alex French, Sales Engineer
ITAB Prolight UK, David Matthews, Design Office Manager

Contact

ITAB Prolight UK, Alex French, Sales Engineer

Products/Solutions

Bespoke ‘Corona’ pendant luminaires from the ITAB Prolight range.

References

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