Mediterranean feeling in Qatar

Mall of Qatar Hypermarket Premium Mediterranean Concept

Customer

Majid Al Futtaim – Carrefour

Industry

Food

Concept

Shop fittings

Country

Qatar

The challenge

In Mall of Qatar, Majid Al Futtaim – Carrefour, planned to open a special store, so they hired Malherbe, a French design company, to develop a premium concept of Hypermarket. Itab-LaFortezza was trusted to make their idea come true.

Based on Malherbe’s design we were challenged to recreate the new shelving design and decoration of the store, but keeping the same merchandising profiles used in their other hypermarket stores.

The solution

In result, to accomplish the task that we were assigned to do, we developed new products to add into our standard F25 system.

It wasn’t just some accessories that we developed, we also created a complete new set of products for areas such as bakery, fruit and vegetables, welcome desk/costumer counter, tablet/laptop tables and mobile counter. 

Providing a complete solution in such a big project, Itab-Lafortezza allowed the client to focus on different areas or even on different projects.

“…if it wasn’t for you, I didn’t know where to find all the solutions for this concept …”

The result

“…the decoration provided by Itab-LaFortezza is exactly as the concept, I like it a lot …”  

“… the mobile counter is great, we want to install similar ones in all other stores in Qatar! I’ve already included it in next year’s budget…”

 

Having modular solutions in areas where normally everything is custom-made, gave more versatility to those areas, allowing those who work in the store to perform their day to day tasks more efficiently.

Clients will enjoy their shopping as if they are in a traditional market or street store, instead of being inside a 12000 mHypermarket.

 

Project group

Malherbe, France – Design

ITAB La Fortrezza, SaTiago Marques da Silva – Sales Representative and Project Manager

ITAB La Fortezza, Giorgio Venturi and his team from Marketing – New Product Development

ITAB La Fortezza, Massimiliano Benni and his team – Technical Office

Contact person

ITAB La Fortezza, Giorgio Venturi, Marketing Manager 

Products/Solutions

Itab-LaFortezza products used in this project: F25 system for general shelving. Specialised Fresh for Fruit & Vegetables and Bakery. Non Food – Electronics area. Decoration: Composite panel with a polystyrene core enclosed between two printable PVC sheets.

References

View all cases
  • All
  • Food
  • Non-food

New store to live for

Mediterranean feeling in Qatar

The missing touch

Hallo Jumbo!

A floating flagship store

Showcasing Smythson’s exclusive and dazzlingly beautiful leather goods

Say “Halo” to Corona

Argos digital concept store enhanced by ITAB Prolight

Lighting high and low!

LIGHTING FIT FOR A QUEEN

A brilliant café concept

Improving product flow and accuracy

Got questions?

Welcome to contact us if you have questions, need information or wish to get in contact with a sales representative.

Or you can reach us at:

+46 36 31 73 00

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