Retail concept with store design, furnishings, communication and lighting
The objectives of the Polverini Pharmacy project were:
- renew the layout and image of now outdated pharmacy store
- Increase the sales display area
- Enhance the cosmetics area, an important business for this pharmacy
The objectives were achieved thanks to the development of a layout that, even eliminating the misunderstanding of the double entrance, finally made the dermo-cosmetic area (focal point at the entrance to the pharmacy) free service.
The insertion of furnishings features such as the Gondola Makeup, our suspended F25 Rack, the Stylo counter and the Corona pendant lamps make the setting elegant (in art nouveau style) and almost "theatrical" in terms of shapes and colors. Also in this case the development of the logotype and communication went hand in hand with the architectural development creating a strong, clear and well integrated identity in the place in where the pharmacy is located.
Nicola Da Boit