Pop-up store made by recycled textile lead the way to Signature COS values in Japan

Industry

Fashion

Pop-up store to reach carefully considered location

Since launching in 2007, COS has opened shops across the world in carefully considered locationsTo reach the Japanese market with the Signature COS values, and the philosophy ’buy better keep forever’, COS wanted to create a modern and welcoming pop-up store, hosting a collection especially developed for the Japanese market. 

Solid Textile Board to mirror the COS signature values

To mirror the Cos signature Values, and lead the way with new interesting recyclable and reusable materials, a decision was made to build the concept in the material Solid Textile Board. Solid Textile Board are made from end-of-life cotton and wool sourced from fashion and textile industries, industrial laundries and cut offs.  

“ The COS philosophy aligns perfectly with Really Solid Textile Board  “

Brand awareness and sustainable perception of brand

Formed like a capsule, the temporary store offers a range of pieces, reinvented classics, especially developed for the Japanese market. Louise Welsh, project manager at COSabout the project: “The COS philosophy aligns perfectly with Really Solid Textile Board.” 

References

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Pop-up store made by recycled textile lead the way to Signature COS values in Japan

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