Tele2’s store concept is passionate and welcoming – just like Tele2


Tele 2







Let's bring out the true Tele 2 values

Telecom is a competitive business, where you need to stand out to succeed. When Tele2 launched the project to redesign its stores, one of the main challenges was to bring out the true Tele2 values.

The new store concept helps to position Tele2 as a dynamic and truly unique service provider. At first glance, you will notice their courage, and as you move further into the store, you will experience the passion and care this concept and Tele2 staff provides.

A mix between design, security and digital solutions

To create a completely new store concept that matched these requirements, ITAB mobilized the full range of services from design, across interior and lighting, as well as security and digital solutions were evaluated carefully.

Flexible furniture

The result is a consumer-focused brand experience with flexible and moveable furniture. This solution makes it possible for the staff to rebuild the traditional retail layout to a workshop space, or even a product launch. The concept is integrating digital solutions and you can touch and try to products. Traditional barriers between staff, product and customers are broken down. You feel yourself in the center of the new Tele2 universe!

Thank you Tele2 for trusting ITAB with this challenge!


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Tele2’s store concept is passionate and welcoming – just like Tele2

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