Digital eye-catching flagship stores






Retail Design



Proximus is one of Belgium’s biggest employers.  As a telecommunication company, they have the ambition to connect everyone and everything, so people live better and work smarter.

In the past years, Proximus has had to rethink how they brand themselves. They have gone from being a monopolist to a competitive market player.  

ITAB has successfully delivered about hundred stores for Proximus in Belgium with a “Shop of the Future” concept.

When Proximus wanted to finnish the rollout with the realization of two eye-catching flagship stores on A-locations in Brussels and Antwerp, it was natural to turn to ITAB once again. 

In order to meet the high expectations from Proximus, ITAB adapted the existing shop concept to create some remarkable elements to increase the quality and the experience level in the store. The aim was to create a central illuminated high element integrated in the construction of the store as an eye-catcher for the services that Proximus offer their customers.  

The project resulted in two functional flagship stores that reminded of the other Proximus stores, but with a perception of higher quality.

ITAB delivered the whole project, from design to production and installation. 


View all cases
  • All
  • DIY/Home improvement
  • Electronics
  • Fashion
  • Groceries
  • Pharmacy
  • Food
  • Non-food
  • Other


Pop-up store made by recycled textile lead the way to Signature COS values in Japan

Premium grocery experience in food market format

5000sqm inspiring grocery experience on paradise island

An attention-grabbing grocery experience

Innovative and dynamic lighting concept at C&A

A place where shopping becomes a real experience

Differential coffee experience increased sales with 40%

Sustainable redesign of store concept

Morrisons is reducing shrinkage via frictionless smartgate solution

Complete delivery for indoor and outdoor project

Digital eye-catching flagship stores

100 years of personal care

Incredible store experience with a slim budget

Hunter Douglas is showing its many shades

Optimized brand in a limited time frame and space

Globus – a fresh store concept in Czech

The 50 000-spotlight change gave a "green" result

Tele2’s store concept is passionate and welcoming – just like Tele2

"Betti" Pharmacy

"Polverini" Pharmacy

"Medaglie D’oro" Pharmacy

Polestar’s first Spaces

To tell a story with the right lighting

Sustainable lighting at Galeries Lafayette Istanbul

Do-it-yourself with a twist

New store to live for - Edeka Schubert

Self-service units frees up staff at Budgens

Mediterranean feeling at Carrefour in Qatar

The missing touch - Expert Somma

Hallo Jumbo!

Dixon's - A floating flagship store

Showcasing dazzlingly beautiful leather goods - Smythson

Say “Halo” to Corona - Dixon's

Argos digital concept store enhanced by ITAB Prolight

Lighting high and low! Carpetright

Lighting fit for a queen at John Bell & Croyden

A brilliant café concept at Costa Coffee CZ

Improved product flow and accuracy at B&Q

A queue system that meets the requirements

Automatic gates with good flow at Morrisons

Fast, friendly and easy checkout at Asda

O'Key; From discount to premium in five months

A new design doubled Deli De Lucas food sales

Riverdale Shop in Shop

Asia meets Europe at Owndays

Successful global roll out for Total

To get ING's bank customers to try online services

Albert Heijn meets new demand patterns

Design enhancement for Morres Wonen design department

Got questions?

Welcome to contact us if you have questions, need information or wish to get in contact with a sales representative.

Or you can reach us at:

+44 1442 419 419

Email us