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CONSUMER & RETAIL INSIGHTS
Inspiration and insights for turning consumer brand experience into physical reality.
Empowering retailers with tools to improve the customer journey
Björn Ström, Chief Experience Officer, Ombori Group Retailers are under huge pressure to change the way they operate. New technology, combined with the effects of the worldwide COVID pandemic have led to changes in the way customers expect to engage with physical stores. Integrated online shopping and options...
Time to consume: 4-10 min
Understanding and Responding to Retail Risk Using the Hot Concept
- Reflections on Retail LossBy Professor Adrian Beck - Introduction As those with responsibility for managing retail loss on a daily basis will be fully aware, retail risks are not homogeneously spread across the business. Particular places, products, processes and increasingly, certain retail innovations are much more...
Time to consume: 8 min
Reinventing retail through engaging shopping experiences
Retail is undergoing huge transformation due to changing customer needs and demand as well as rapid technological development, which is making it increasingly challenging to navigate the retail landscape. The formula for success must be reinvented and innovating the business model is critical to build a competitive adv...
Time to consume: 5 min
Delivering Effective Loss Prevention in a Complex Retail World
Reflections on Retail Loss -By Professor Adrian Beck IntroductionAs the global retail sector continues to grapple with the challenges presented by the COVID-19 pandemic, it is easy to forget that prior to its emergence, the industry was already experiencing considerable change and disruption. This was being fuelled by ...
Time to consume: 5 min
The future of the physical store is online
Consumer behaviour is changing faster than ever. Digital technology is used before, during and after the purchase. Demands to get help and make sustainable choices are increasing, and online shopping is a growing option in terms of price and convenience. From the classic shop to meeting place and time for socialising...
Time to consume: 3 min
Changes in Consumer behaviour and Market dynamics
The change in the retail market in recent years is driven by new consumer behaviour. To keep up with developments, and also to be prepared demands sound knowledge of the end consumer. ITAB has conducted consumer surveys to better assist clients with the right solutions for these new challenges. The world's consumers ar...
Time to consume: 2 min
What does your brand sound like?
There are many scientific researches that has shown music can have an effect on our psychology, mood and behaviour. It can contribute in keeping customers in store, enhance their retail experience and even increase sales. A study by Texas Tech University, already in 1993, found that customers spent more money in a wine...
Time to consume: 3 min
Why consumer flow is crucial for a healthy business
The flow of consumers through the physical store is crucial for a healthy business. The stronger the consumer stream, the better the business prospects. Therefore, it is of great importance to provide the best possible journey and a satisfying shopping experience. From an inviting entrance, through clearly delineated p...
Time to consume: 3 min