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CONSUMER & RETAIL INSIGHTS
Inspiration and insights for turning consumer brand experience into physical reality.
Food halls - the retailer’s best friend 2020?
If you were to compile a list of major retail trends over the last 12 months, the rise and rise of the food hall would surely be a contender for one of the top spots. Whether it is London's Mercato Metropolitano in terribly upscale Mayfair, or Mercado Little Spain, the fashionable alternative to luxury shopping in New ...
Time to consume: 3 min
4 inspiring stores in NY
Are you, like us, a store enthusiast? New York offers endless inspiration for those who craves for innovative store concepts. Let us present 4 of our favorite NY picks. 1. Wegmans - The Grocery Store you cannot leave Wegmans is a grocery store in Brooklyn that has an excellent "open air market design", an extreme varie...
Time to consume: 2 min
5 tips on how Retail Lighting Design can increase your sales
A well-designed lighting concept produces a more attractive and effective selling environment and is a significant component of your customers' shopping experience. Your lighting installation is also an important cost factor. Carefully designed lighting can result in significant cost savings. Modern lighting consumes l...
Time to consume: 3 min
Delivering measurable return of experience
In order to create a successful store experience, you need to influence all the customer’s senses. Timing is also critical - you need to do the right thing at the right time, to create the right energy, feelings and behaviours for different shopping missions and customer journeys. The key to success The key to su...
Time to consume: 2 min
The influence of sound on dwell times and sales
Sound has a profound and potent impact on us, though most of the time we're oblivious to it. Possibly the most powerful sound of all is music. Music can speed us up, for example fast paced music speeds up our physiology and that can cause people to leave faster and spend less.On the other hand - liked music and positiv...
Time to consume: 4 min
Sight drives influence, inspiration & recall
We take in most of our information through our eyes, so naturally instore lighting and visual media powerfully influence how shoppers feel in the retail environment and also what they do. The visual impression of your store is crucial in terms of a customer's willingness to engage and purchase. That is why it is import...
Time to consume: 3 min
Influencing physiology, psychology, cognition & behaviour
Online retail may offer convenience, and it may offer low prices, the one thing it can never offer is multi-sensory experience. The physical shops that succeed in the coming decade, are going to be the ones that understand and deliver the Theater of Retail. A recent sample of 2000 shoppers in the study ONE VISION &ndas...
Time to consume: 3 min
The impact of Multisensory Experiences
You can increase sales using multisensory experiences. A well-thought-out store experience affects the customer in a number of inter-connected ways. All of your senses can affect your feelings, your thinking, and how you behave. It is called cross-modal perception. Brands make promises All brands make promises.The secr...
Time to consume: 2 min