4 January 2021
To summarise the retail year 2020, the year of the coronavirus, and hopefully give you a fresh start-up for 2021, we have identified three important retail trends to explore. Driven by long term consumer behaviors, which rapidly speeded up its pace during last year.
The retail landscape has been under constant change for many years. But, during the last year, we were about to experience an even more critical change than before, driven by forced consumer demands as safety and social distancing.
This whitepaper will guide you through the following 3 topics:
Consumer behaviour is changing faster than ever. Digital technology is used before, during and after the purchase. Demands to get help and make sustainable choices are increasing, and online shopping is a growing option in terms of price and convenience. From the classic shop to meeting place and time for socialising...
Björn Ström, Chief Experience Officer, Ombori Group Retailers are under huge pressure to change the way they operate. New technology, combined with the effects of the worldwide COVID pandemic have led to changes in the way customers expect to engage with physical stores. Integrated online shopping and options...
Retail is undergoing huge transformation due to changing customer needs and demand as well as rapid technological development, which is making it increasingly challenging to navigate the retail landscape. The formula for success must be reinvented and innovating the business model is critical to build a competitive adv...
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