Influencing physiology, psychology, cognition & behaviour
Time to consume: 3 min
9 March 2020
Online retail may offer convenience, and it may offer low prices, the one thing it can never offer is multi-sensory experience.
The physical shops that succeed in the coming decade, are going to be the ones that understand and deliver the Theater of Retail. A recent sample of 2000 shoppers in the study ONE VISION – How to re-energise retail in 2019 and beyond (Survey by OnePoll) clearly showed:
- around 70% of them said that they would shop elsewhere if a retailer didn't offer an engaging and exciting environment.
- 3/4 of them said that they would spend more time and money in a store that offered experience as well as product.
Another survey (Elevating the Customer Experience – The Impact of Sensory Marketing, Mood Media 2019) confirmed the importance of experience.
- 78% of shoppers in this survey said that in-store atmosphere was a key factor in choosing a physical store over an online shopping experience.
So if you want to increase footfall, give your shoppers a retail experience that they will love. They will be back and they will tell their friends. In the world of social media word-of-mouth gets multiplied.
One superb experience may create dozens of new customers.
Join world-renowned sound expert Julian Treasure in a series of five short lessons, looking at how all of our senses can influence our consumption habits and behaviours.
WHO IS JULIAN TREASURE?
Julian Treasure is the chair of the Sound Agency, a firm that advises worldwide businesses -- offices, retailers, airports -- on how to design sound in their physical spaces and communication. He asks us to pay attention to the sounds that surround us. How do they make us feel: productive, stressed, energized, acquisitive?