Influencing physiology, psychology, cognition & behaviour

Influencing physiology, psychology, cognition & behaviour

Time to consume: 3 min

Online retail may offer convenience, and it may offer low prices, the one thing it can never offer is multi-sensory experience.

The physical shops that succeed in the coming decade, are going to be the ones  that understand and deliver the Theater of Retail. A recent sample of 2000 shoppers in the study ONE VISION – How to re-energise retail in 2019 and beyond (Survey by OnePoll) clearly showed:

  • around 70% of them said that they would shop elsewhere if a retailer didn't offer an engaging and exciting environment.
  • 3/4 of them said that they would spend more time and money in a store that offered experience as well as product.

Another survey (Elevating the Customer Experience – The Impact of Sensory Marketing, Mood Media 2019) confirmed the importance of experience.

  • 78% of shoppers in this survey said that in-store atmosphere was a key factor in choosing a physical store over an online shopping experience.

Increase footfall

So if you want to increase footfall, give your shoppers a retail experience that they will love. They will be back and they will tell their friends. In the world of social media word-of-mouth gets multiplied.

One superb experience may create dozens of new customers.


Join world-renowned sound expert Julian Treasure in a series of five short lessons, looking at how all of our senses can influence our consumption habits and behaviours.


Julian Treasure is the chair of the Sound Agency, a firm that advises worldwide businesses -- offices, retailers, airports -- on how to design sound in their physical spaces and communication. He asks us to pay attention to the sounds that surround us. How do they make us feel: productive, stressed, energized, acquisitive?



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