truth comes in the checkout area
Consumers today want an increasingly high level of service with freedom of choice, simplicity and flexibility when they visit a store. There is low acceptance of passively waiting in queues, and this creates dissatisfaction. At the same time, stores are becoming more complex and there is a growing need for value-adding, service-driven activities.
Taken together, this is increasingly demanding a flexible checkout area a high level of efficiency, so that the staff can focus on service, the important element, instead of transactions. We have chosen to call this area the Checkout Arena. A retail chain may currently spend 3%-5% of its sales revenue on staffing its Checkout Arena. We can help reduce the cost by 30%-70% – and also increase the perceived service level.
Every year, ITAB’s checkout systems handle over 50 billion transactions, which have given us considerable experience of a wide range of store environments.
When we optimise a future Checkout Arena, we analyse the following factors: service, customer flow, efficiency, communication & branding and additional sales. When these factors all work together, they create a profitable, productive, flexible area that offers your customers greater freedom of choice and better service.
To find your unique solution and help you get the most out of your investment, our experienced Checkout Arena designers employ established methods, a wide range of products and a broad skills base within ITAB. We also use a store simulator to optimise efficiency and service level, further enhancing your solution.
We work closely with our customers, providing unique, customised solutions. They are based on a leading range of highly efficient manned checkouts and a wide range of self checkouts for different segments. In addition, we have a wide range of supplementary systems for customer flow and additional sales. Every year, our factories supply over 20,000 checkouts to several of the world’s leading retailers.
We never rest on our laurels. We innovate constantly. We have already implemented what many see as visions of the future. The launch of the fully automatic EasyFLOW self checkout was a big step towards the service-focused store of the future but we are already demonstrating the next strategic step forward after handscanners/mobile shopping. We call it Pick&Go with AirFlow. And that is not all. Together, we will make the journey to your store of the future.
Take a look at some of our cases
We offer a world-leading range of highly efficient manned checkouts and a wide range of self checkouts, incorporating sustainable, innovative solutions, efficiency, security and ergonomics as standard. The design of checkouts varies between different countries and is also influenced by the shop's size.
See a selection of our products for your Checkout Arena here