Hunter Douglas, that deliver Custom Window Blinds, Shades, Shutters, and Drapery wanted to strengthen their physical presence. To do so, the plan was to install over 400 new shop-in-shop concepts in 6 countries. Many brands within Home Improvement/DIY chooses today to present their offer in a shop-in-shop. It´s efficient for many reasons. It places your brand in a greater context, and you have the opportunity to brand yourself as you like, closer to your customers.
The tricky part of a shop in shop concept is the installation. The timing and efficiency are crucial. You just don’t want to start up the co-operation by causing an impact on the store’s sales possibility.
To solve the challenge; deliver a pleasant physical brand feeling without friction during the in-store installation, all the modules for Hunter Douglas n were designed, engineered, and produced in such a way that the assembly was made almost completely in the production site. Only the mounting of the products and smaller details were made on site.
The project ran smoothly and after 6 months, with an installation speed at 8-10 stores per week the 400 stores were done.