Globus – a fresh store concept in Czech

Customer

Globus

Industry

Groceries

Country

Czech

wanted to react to the changing market landscape

The grocery chain Globus, which typically operates a single hypermarket format, wanted to react to the changing market landscape. To do so, an idea about adding local presence, connected to Globus unique brand values, was born.

To accomplish the desired brand experience, “a local fresh offer”, the project to design a brand-new store concept started. ITAB was entrusted to manage the project as a whole, including developing the carefully considered concept design, interior, checkouts and lighting.

a brand-new Globus Hypermarket, in an innovative compact format

The end result was a brand-new Globus Hypermarket, in an innovative compact format. When you enter the store, you can feel that the highlight is the fresh department, that is connected to the on-site restaurant. ​

Attractive, sustainable lighting

Attractive, sustainable lighting was one main ingredient for the new store concept. You can see standard track as well as spotlighting, complimented with special architectural lighting. To save energy, the lighting in all main areas is dimmable. Another extra feature that was installed on-site was special LED chips, applied to the spotlights for the meat and bakery section, to illuminate the products to create the best effect.

References

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