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CONSUMER & RETAIL INSIGHTS
Inspiration and insights for turning consumer brand experience into physical reality.
The future of the physical store is online
Consumer behaviour is changing faster than ever. Digital technology is used before, during and after the purchase. Demands to get help and make sustainable choices are increasing, and online shopping is a growing option in terms of price and convenience. From the classic shop to meeting place and time for socialising...
Time to consume: 3 min
Changes in Consumer behaviour and Market dynamics
The change in the retail market in recent years is driven by new consumer behaviour. To keep up with developments, and also to be prepared demands sound knowledge of the end consumer. ITAB has conducted consumer surveys to better assist clients with the right solutions for these new challenges. The world's consumers ar...
Time to consume: 2 min
What does your brand sound like?
There are many scientific researches that has shown music can have an effect on our psychology, mood and behaviour. It can contribute in keeping customers in store, enhance their retail experience and even increase sales. A study by Texas Tech University, already in 1993, found that customers spent more money in a wine...
Time to consume: 3 min
Why consumer flow is crucial for a healthy business
The flow of consumers through the physical store is crucial for a healthy business. The stronger the consumer stream, the better the business prospects. Therefore, it is of great importance to provide the best possible journey and a satisfying shopping experience. From an inviting entrance, through clearly delineated p...
Time to consume: 3 min
4 inspiring store concepts in London
London offers magnificent store concepts. Concepts, that translates the latest retail trends in interesting and various ways – with satisfied customers as a result. Here we guide you through four of them. Adidas – A theatrical and interactive store concept When you enter the Adidas flagship store at Oxfo...
Time to consume: 3 min
The new normal post Covid-19 in Retail. Can we prepare for the unpredicted?
Lots of studies have shown increased shrinkage in retail after the global financial crisis of 2008-2009. For the years coming after that, long term unemployment and increased segregation has been the drivers behind a more organised shrinkage hitting new records for every new period. Today, question arises what permanen...
Time to consume: 3 min
How you provide a safe store
The new normal today is social distance, strict rules, and people that hesitate to visit physical stores. As a retailer, this means that you need to prove to your consumers that your store is safe and offers social distance. To provide a safe store, there are plenty of things you can do. Here are some good examples: M...
Time to consume: 3 min
Eight questions to a Concept/Retail Designer
Meet Hans Petter Lund, Head of Design at KB Design in Norway, answering questions about the profession, common mistakes and endless possibilities. 1. For how long have you worked as a Concept/Retail Designer? I have been in this business for over 25 years now, and still learning new things every day. 2. What is concep...
Time to consume: 3 min