To get ING's bank customers to try online services

Development of new ‘DigiCorner’

Customer

ING

Industry

Non-food

Concept

Shop in Shop Concept

Country

The Netherlands

The challenge

ING is a bank that wants to offer its customers simple, quick financial solutions wherever they are, 24 hours a day. They are pioneers in the Dutch banking industry.

ING contacted us as they wanted to create a digital corner to introduce online banking to their customers. They asked us to help them create a simple shop-in-shop solution no larger than 5 mthat could be used to introduce online banking to their customers in a simple, clear way.

The solution

With ING, we developed a ‘Digicorner’, a small, aesthetically pleasing solution at which customers can familiarise themselves with online banking by trying it out on various mobile devices. It was a full service project that, in addition to the development and design of ING’s Digicorner, also included our value engineering, project management, logistics and installation.

The solution is a perfect example of craftsmanship. It is a modular product made of various high-quality materials that are seamlessly combined. Solid surfaces, steel and leather together create a luxurious, comfortable feel with a modern look.

The result

Without extensive knowledge of project management and long experience of installation work, we would have been unable to implement such a large installation project in so many locations at the same time. The rollout of Digicorners was smoothly synchronised at 186 ING branches. The client was very satisfied.

Project group

ITAB Shop Concept BV

Contact

ITAB Shop Concept BV, Wilco Kooistra, Account Manager, Sales

Products/Solutions

A customised, bespoke solution.

References

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