An attention-grabbing grocery experience

To deliver a customer experience including that little extra, Coop decided that their next store opening should become a completely new experience store. Divided into two floors, the plan was to realise one relaxing café and restaurant area, and one exclusive, innovative, supermarket. All customised in the most sustainable way.





Focus on sustainability and innovation

Big dreams in combination with a small area and a tight time schedule might be a tricky equation to solve. To not compromise on either the wanted experience or the efficiency, ITAB worked closely with architects and Coop to find smart solutions.

The layout of the store was carefully evaluated and designed to create a pleasant customer flow and optimal merchandising solutions. Small as big details got in place to support dwell time, increased sales, and reduced waiting for the customer.

To translate the Coop brand into a sustainable and innovative customer experience, details in sustainable material was added throughout the store design. Solutions as seamless pay via mobile phone and guiding digital screens were added to the concept to give the most value possible to the visitors, as well as to achieve the wanted innovative flavour.

A decision was taken that most of the furniture should be customized, designed, and produced in the most sustainable material possible. All using the benefits of the space to be efficient, and at the same time deliver a pleasant experience.

The Café floor

The café floor of Coop is now an appreciated space that attracts many customers, even ones that aren’t regular buyers. It might be because of the welcoming layout, or that the sustainable feeling that is a fact, which makes it a popular relaxing space for lunch or coffee.

When the customers have ended their meal, they naturally stop by the supermarket floor to buy what they need for breakfast. Increased sales, for sure!

The supermarket floor

The unique and cutting-edge furniture, the well-designed layout in combination with the innovative solutions as the app payments, makes this a well-visited space, not just by customers. Many interested retailers often stop by to take a look at the elegant merchandising that is guiding and at the same time increases sales.

To help the customer in the critical purchase phase, the consumer meets a well-designed checkout area. The reason why it’s rather small is that the main payment method is as mentioned above, connected directly to an app. The mix of payment methods supports any customer's need.


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