Winner of the Retail Asia 2021
Our pop-up project in Japan won the Retail Asia Awards 2021.
The Retail Asia Awards is a prestigious and exciting event that gathers the region’s best retailers and recognizes the most outstanding retail initiatives.
The project in Takashimaya, Japan rewarded this prize in 2021. The store design was characterized by the use of recycled textiles, reflecting the comfortable modernity and sustainable values of the company’s “buy better, keep forever” philosophy.
You can read the article on the Retail Asia website: Read the Article
Watch the interview with “Nils Lindqvist”, VP of operations and head of ITAB China about the project.
About the project
The store design was characterized by the use of recycled textiles, reflecting the comfortable modernity and sustainable values of the company’s “buy better, keep forever” philosophy. This has been expressed in all of its shops around the world since the fashion brand was launched in 2007. Its pop-up stores in Japan showcase special collections and reinvented classics for the local market.
The capsule-shaped retail spaces are made of solid textile boards made from end-of-life wool and cotton that came from industrial laundromats and fashion and textile firms. Applying sustainable products in the retail design process is a natural aspect of ITAB’s business development, which also pays attention to systematic internal environmental work, energy efficiency, and climate-smart solutions.
The key achievements are in the following areas:
- Reduce: the materials used as a structure and visual finish are sustainable solid textile boards,
- Re-use: ITAB’s developed construction is modular, which enables the fashion brand to use the material again for its future pop-up shops,
- Recycle: when the store material reaches the end of its lifecycle, it can be sent back to ITAB for recycling into new solid textile boards.
Believing that “we are what we create with our customers,” ITAB consistently enhances its expertise and innovative capacity by collaborating with a network of partners, thereby boosting customer value. ITAB’s projects are characterized by improved operational efficiency and service, increased sales, reduced internal costs, and highly effective in-store installations to ensure seamless and engaging environments for all those who occupy and visit the retail spaces.