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Inspiration and insights for turning consumer brand experience into physical reality.
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with the latest posts.
The flow of consumers through the physical store is crucial for a healthy business. The stronger the consumer stream, the better the business prospects. Therefore, it is of great importance to provide the best possible journey and a satisfying shopping experience. From an inviting entrance, through clearly delineated p...
Time to consume: 3 min
London offers magnificent store concepts. Concepts, that translates the latest retail trends in interesting and various ways – with satisfied customers as a result. Here we guide you through four of them. Adidas – A theatrical and interactive store concept When you enter the Adidas flagship store at Oxfo...
Time to consume: 3 min
Lots of studies have shown increased shrinkage in retail after the global financial crisis of 2008-2009. For the years coming after that, long term unemployment and increased segregation has been the drivers behind a more organised shrinkage hitting new records for every new period. Today, question arises what permanen...
Time to consume: 3 min
The new normal today is social distance, strict rules, and people that hesitate to visit physical stores. As a retailer, this means that you need to prove to your consumers that your store is safe and offers social distance. To provide a safe store, there are plenty of things you can do. Here are some good examples: M...
Time to consume: 3 min
Meet Hans Petter Lund, Head of Design at KB Design in Norway, answering questions about the profession, common mistakes and endless possibilities. 1. For how long have you worked as a Concept/Retail Designer? I have been in this business for over 25 years now, and still learning new things every day. 2. What is concep...
Time to consume: 3 min
Many retailers experience a sharp drop in footfall or have decided to temporarily close their stores to stop the spread of COVID-19. For most, this also imposes a need to review investment planning and prioritize differently than before the crisis. Don't forget the long-term changes Short term examples of necessary COV...
Time to consume: 3 min
As a result of the COVID-19 pandemic and its rapid impact on our lives and the economy we are starting to see some clear shifts in consumer behaviour. These will have both short and long-term impact as both consumers and businesses as they are forced to change their behaviour radically for weeks or months. This is also...
Time to consume: 5 min
Consumers have more power over your company's success or failure than ever before. Whether your organisation is in the business of fashion, health services, grocery or DIY, delivering a high-class experience will be what makes you a winner. According to the 2019 Global Consumer Insights Survey, conducted by PwC - in wh...
Time to consume: 14 min