GruppoFarma – Farmacia Medaglie d’oro
Retail concept with store design, furnishings, communication and lighting
The objectives of the project, following the acquisition of the old pharmacy in decline by the Grana Group were:
- Enhancing the space that is in an architecturally relevant context
- Increasing the sales area
- Offering a new and strong image of change compared to the old management.
The objectives were achieved by maintaining double height in almost the entire sales area, enhanced by the use of ITAB manufacturing pendant lights such as the Corona circular lamps, used in the reception / cosmetics area, and the Chute cylindrical suspensions for 360 degree ambient lighting.
Through the study of the layout and the insertion of a robotic warehouse, ITAB managed to exploit 95% of the surface available on the ground floor as a sales area (including the beauty rooms inserted on the existing mezzanine, surrounded by windows).
The space obtained is usable, large and permeable in all directions with many linear meters and several sets aimed at attracting the customer during his journey to the desks. All this was achieved thanks to the use of the furnishings (born from the Pharmacy Retail Care concept) present in our catalog including the Makeup Gondolas (concentrate of display quality, order and functionality), the Promeo horizontal displays (simple, elegant and designed to enhance the products on display), Biblio focus point and B.E.T.A. counters (entirely made of metal, modular in size and accessories - and with a simple and clean design).
The last goal was achieved by completing everything, with the study of a modern, simple and highly representative brand identity of the group, which is also recognizable externally with the sign development that fits the historical architectural place where the pharmacy is located.
Nicola Da Boit