Satisfying experience from lighting design and smooth checkout
To achieve a store opening with an up weighted experience, we designed a mix of decorative and functional lighting. A smooth checkout process supports targeted consumer needs, with less friction and waiting time as a result.
The concept was co-created with the customer, beginning with consumer insight on current challenges instore to support the translation of how to differentiate the offer for key parts of the consumer journey. Reflecting on the mindsets and missions of the consumer helps maximise both the experience output and convenience created in-store.