Retail embraces a carnival spirit
We arrived at the Retail Technology Show at ExCeL London expecting a traditional expo, yet encountered a lively festival atmosphere.
A carousel, fairground stalls, and dodgem cars replaced the usual rows of booths beneath fluorescent lights. This approach encouraged attendees to engage in meaningful dialogue rather than casually exchanging business cards.
- Prominent brands such as Marks & Spencer, Currys, Dr. Martens and Gymshark conversed alongside established and emerging exhibitors eager to share new ideas on payments, AI, security, omnichannel solutions, and operational efficiencies.
- The result felt less like a trade show and more like a dynamic, industry-wide celebration.
Highlights of the show
- The conference program focused on first-hand insights over vendor-led marketing. Senior leaders from well-known retailers discussed their successes and missteps, offering a candid look at how heritage companies and rising stars navigate today’s rapidly changing environment.
- The presence of Joe Wicks underscored how social media and community building can elevate a brand’s story. Sessions concluded with actionable takeaways rather than abstract theories—a welcome change from the typical promotional tone.
ExCeL London’s impact
- Relocating from Olympia to ExCeL allowed for greater visibility, smoother foot traffic, and a more spacious layout. Some had reservations about distance from central London, but the Elizabeth Line reduced travel time substantially.
- Exhibitors commented on deeper interactions with visitors, who could explore stands without feeling rushed or overcrowded. The airy setting complemented the carnival theme, preventing the event from descending into the usual conference fatigue.
A shared sense of celebration
The show closed Day One with a hosted networking event that felt more like a block party. Executives, founders, and industry specialists mingled in a relaxed environment where titles mattered less than the willingness to exchange ideas. This atmosphere fostered an unusual level of openness among competitors, underlining the value of informal connections.
Conclusion
By blending informative sessions with a welcoming, festival-like setting, the Retail Technology Show delivered more than conventional industry talk. Attendees left with concrete strategies, a renewed sense of community, and fresh ideas to bring back to their own organisations. It proved that retail can, indeed, be a carnival and that this spirit of innovation and collaboration benefits everyone involved.
