Solution Design

Consumer expectations and overall shopping needs are ever-changing, impacting market dynamics and the demands on retailers investment priorities. Through ITAB solution design expertise and approach we help brands Rethink Retail. Together.


Solution Design methodology is to commence with the consumer including data, trends and market analysis for all types of solutions. This ensures that our design thinkers are able to develop the end to end consumer journey by experiencing through the consumer and retailers lenses. Which in turn provides solutions that are fully measurable and curated to drive measurable results and ROI for our partners. This type of approach will deliver benefits in the short, mid and long term and help grow the level of customer relationships.


Learning about the target audience and gaining a detailed understanding of the challenge in which we are aiming to solve. source insight and consumer data both quantitative & qualitative to allow a deep dive analysis.



Define the areas of focus by understanding the end to end consumer journey whilst stress testing current productivity and operational efficiency data. client workshops to explore the latest thinking and support the ideation phase.



Brainstorm and value potential solutions including all aspects of the research data and consumer analysis. formulate potential solutions and co-create the chosen ideas to develop further.



Focus group and customer input. iterate and refine. develop the solutions through technology and engineering development and prototyping out the ideas.



Instore testing and iteration – including both pre & post-measurement with consumers and colleagues through hot house integration of design & stakeholders