Omnichannel sales by digital interaction in physical stores
To add physical benefits to their business, Ideal of Sweden decided to extend their offer from online to physical stores. To take advantage of their online success, an in-store strategy for digital interaction and omnichannel sales was developed. Today digital signage is used to connect the latest commercials. Smaller tablets enable interaction with influencers and products, with a mobile connection that supports their omnichannel sales.