![](https://itab.imagevault.media/publishedmedia/c6iirjawfdwop2t8by1h/Riverdale_Brandstore_Nijhof_Baarn_3.jpg)
Building the brand experience with Riverdale’s shop in shop
ITAB’s insight-driven design helped translate consumer needs into experiences that differentiate the Riverdale brand offer. Riverdale’s new shop-in-shop concept is flexible, fits into the available sales areas better and is easily modified for visual merchandising purposes. Riverdale report increased brand awareness and more sales per square metre.