Flexible, cost-efficient design enables new brand experience

To distinguish themselves from competitors, the fashion chain Sport 2000 wanted to develop a new concept, focused on serving the consumers with knowledge. To enable all franchises to implement the concept, cost efficiency was required. Sustainable reuse of the present concept was therefore set as a goal when we at ITAB became part of the design process. To achieve a fresh and usable brand experience, we focused on branded eyecatching elements and value adding areas. All elements are designed so they suit the present design and can be implemented to varying degrees. All franchises can therefore use parts of the concept to suit any budget.