The moment of ...

truth comes in the checkout area 

Consumers today want an increasingly high level of service with freedom of choice, simplicity and flexibility when they visit a store. There is low acceptance of passively waiting in queues, and this creates dissatisfaction. At the same time, stores are becoming more complex and there is a growing need for value-adding, service-driven activities.

Taken together, this is increasingly demanding a flexible checkout area a high level of efficiency, so that the staff can focus on service, the important element, instead of transactions. We have chosen to call this area the Checkout Arena. A retail chain may currently spend 3%-5% of its sales revenue on staffing its Checkout Arena. We can help reduce the cost by 30%-70% – and also increase the perceived service level.

Every year, ITAB’s checkout systems handle over 50 billion transactions, which have given us considerable experience of a wide range of store environments. 

We optimise your Checkout Arena

When we optimise a future Checkout Arena, we analyse the following factors: service, customer flow, efficiency, communication & branding and additional sales. When these factors all work together, they create a profitable, productive, flexible area that offers your customers greater freedom of choice and better service. 

To find your unique solution and help you get the most out of your investment, our experienced Checkout Arena designers employ established methods, a wide range of products and a broad skills base within ITAB. We also use a store simulator to optimise efficiency and service level, further enhancing your solution. 

We are proud of our checkout and self checkout solutions and our constant striving for a better customer experience. 

If you want to know how profitable your investments can be, contact us for more information

Checkout solutions of the future, today

We work closely with our customers, providing unique, customised solutions. They are based on a leading range of highly efficient manned checkouts and a wide range of self checkouts for different segments. In addition, we have a wide range of supplementary systems for customer flow and additional sales. Every year, our factories supply over 20,000 checkouts to several of the world’s leading retailers.

We never rest on our laurels. We innovate constantly. We have already implemented what many see as visions of the future. The launch of the fully automatic EasyFLOW self-checkout was a big step towards the service-focused store of the future but we are already demonstrating the next strategic step forward after hand scanners/mobile shopping. We call it Pick&Go with AirFlow. And that is not all. Together, we will make the journey to your store of the future.

Take a look at some of our cases 

Budgens, United Kingdom

Jumbo, The Netherlands

Asda, United Kingdom


Our Checkout Arena products

We offer a world-leading range of highly efficient manned checkouts and a wide range of self-checkouts, incorporating sustainable, innovative solutions, efficiency, security and ergonomics as standard. The design of checkouts varies between different countries and is also influenced by the shop's size.

See a selection of our products for your Checkout Arena here




View all cases
  • All
  • DIY/Home improvement
  • Electronics
  • Fashion
  • Groceries
  • Pharmacy
  • Food
  • Non-food
  • Other

A place where shopping becomes a real experience

Differential coffee experience increased sales with 40%

Sustainable redesign of store concept

Morrisons is reducing shrinkage via frictionless smartgate solution

Complete delivery for indoor and outdoor project

Digital eye-catching flagship stores

100 years of personal care

Incredible store experience with a slim budget

Hunter Douglas is showing its many shades

Optimized brand in a limited time frame and space

Globus – a fresh store concept in Czech

The 50 000-spotlight change gave a "green" result

Tele2’s store concept is passionate and welcoming – just like Tele2

"Betti" Pharmacy

"Polverini" Pharmacy

"Medaglie D’oro" Pharmacy

Polestar’s first Spaces

To tell a story with the right lighting

Sustainable lighting at Galeries Lafayette Istanbul

Do-it-yourself with a twist

New store to live for - Edeka Schubert

Self-service units frees up staff at Budgens

Mediterranean feeling at Carrefour in Qatar

The missing touch - Expert Somma

Hallo Jumbo!

Dixon's - A floating flagship store

Showcasing dazzlingly beautiful leather goods - Smythson

Say “Halo” to Corona - Dixon's

Argos digital concept store enhanced by ITAB Prolight

Lighting high and low! Carpetright

Lighting fit for a queen at John Bell & Croyden

A brilliant café concept at Costa Coffee CZ

Improved product flow and accuracy at B&Q

A queue system that meets the requirements

Automatic gates with good flow at Morrisons

Fast, friendly and easy checkout at Asda

O'Key; From discount to premium in five months

A new design doubled Deli De Lucas food sales

Riverdale Shop in Shop

Asia meets Europe at Owndays

Successful global roll out for Total

To get ING's bank customers to try online services

Albert Heijn meets new demand patterns

Design enhancement for Morres Wonen design department