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NRF & NYC Stores 2025

Downloadable report



John Ryan – Retail expert

Retail’s biggest event, NRF 2025, saw strong attendance, with AI refining retail operations rather than revolutionising them. Physical stores are resurging, self-checkout is dominant, AI’s role is evolving, and theft remains a major challenge.

  • Self-checkout is expanding despite consumer resistance, autonomous retail is fading, giving way to experience-driven physical stores.
  • AI is streamlining checkout and stock tracking, though its future impact remains uncertain.
  • NYC stores highlight key trends: Whole Foods’ self-checkout focus, Thuma’s immersive retail, Dyson’s futuristic design, Skims’ traditional in-store model, and GU’s budget-friendly fashion.

Download the full report