![](https://itab.imagevault.media/publishedmedia/2vpr8rd1slmg2qij43d5/ASDA_Edinburgh_UK_116.jpg)
Improved layout & flow through Solution Design
By gathering data & insight ITAB developed a greater understanding of Asda’s consumer needs, identified specific challenges and defined the key areas of leverage along the end-to-end shopping mission. Experiencing through the eyes of the consumer allowed Asda and ITAB to co-create a new layout for front-end and checkouts.