Increased sales from improved product displays for Ermitažas
Ermitažas, a Baltic home improvement chain, wanted not only to boost product presentation and display, but also to increase cross-selling. ITAB’s first step was to optimise consumer flow. The next was to create attractive product displays and upgraded visual merchandising for longer dwell time and increased sales. All visual merchandising stands are in modular format. They can be easily transformed by staff, which contributes to reduced operational costs, improved consumer experience and increased conversions and sales.