Dixon's - A floating flagship store

Dixon's flagship store on Oxford Street store delivered by ITAB Prolight


Dixon Carphones plc






United Kingdom

The challenge

The Dixon Carphone group was created when Carphone Warehouse and Dixons agreed a £ 3.8billion 'merger of equals' back in 2014. It operates in 11 countries, has 17 brands, and 2243 stores.

For their Oxford Street flagship store Dixon’s Carphone wanted a one stop shop for lighting and fixtures. The lighting brief was to create a sleek LED ambient lighting solution combined with dramatic highlighting to defined displays. Working with the design team at Dixons and Silcock Dawson, we helped create a scheme to help deliver a uniform ambient light level with accent lighting on the walls.

We used a recessed LED product for the general area accompanied by Nordic Light track and spot around the perimeter to achieve this. 

The solution

The lobby of the store had a 7 meters high ceiling and we were tasked with created a Halo Pendant arrangement to create a visual feature that was visible from the outside of the store. 

ITAB Prolight UK L8 linear lighting system combined with Nordic Light black track recessed into ceiling troughs with black Tubix spotlights to contrast the bright ambient lighting.

Multiple Corona pendants were mounted in the double height entrance area. The diameter of the pendants ranged from 900 mm to 2000 mm which really does create an visual impact.

The result

A high tech, visually stimulating store displaying the product ranges to their optimum.  

Project group

ITAB Prolight UK, Alex French, Sales Engineer
ITAB Prolight UK, David Matthews, Design Office Manager


ITAB Prolight UK


Linear, recessed, seamless LED L8 lighting system and Corona ring pendants from the ITAB Prolight UK range together with Tubix spotlights from Nordic Light.


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