New store layout gives Betti pharmacy the right focus

You can find this pharmacy on Prestena Street, a busy part of Rome. After an increased stream of visitors, they took a decision to invest in both adjacent space and a new format. They contacted ITAB, to help take advantage of the opportunity. The goals were to present a new and attractive offer, with greater visibility from the road and to optimise sales.

First, we helped to identify further opportunities within the space by walking the store. During our discussions, it was clear that ‘Dr. Betti’, a doctor offering medical services, was an important reason for the increased number of visitors. After analyzing all the other categories, such as sales numbers and trending areas, we started examining their importance. To deliver a smart, new look, our designers used both lighting, interiors and colours to create focus and guidance.