Revamping Retail: Illuminating Nelly.com's Flagship Store
Nelly.com, a prominent Nordic e-commerce fashion retailer, aspired to transform its physical space with the overarching vision of making shopping an absolute delight.
In alignment with their brand ethos catering to a young female audience, Nelly aimed to curate a distinctive journey. This journey sought to elevate a typical shopping excursion into an Instagram-worthy event, seamlessly blending fashion with a feel-good shopping atmosphere.
Customized lighting
Nelly.com collaborated with ITAB and Electric Dreams to infuse a fresh vibe into their store. The objective was not just to enhance customer appearance but to render the entire store Instagram-friendly. Picture yourself trying on new clothes in a space meticulously designed for perfect pictures, fostering shareable moments across social media platforms. The collaborative effort resulted in a tailor-made lighting solution employing state-of-the-art LED technology and track lights. The outcome? A contemporary, adaptable aesthetic that aligns seamlessly with Nelly.com’s brand style.
A trendsetting shopping haven
Nelly.com’s store is more than a retail space; it’s an immersive experience. The novel lighting concept not only accentuates their fashion offerings but also stays in tune with the latest trends. Customers linger longer, relishing every moment of their visit and enthusiastically sharing their experiences on social media.
Embodiment of brand style
Nelly.com’s flagship store transcends conventional shopping; it’s a sanctuary radiating personalised, trendsetting vibes. Each visit promises a relaxed yet exhilarating experience, capturing the essence of the brand’s distinctive style.
Lights ignite sales and enjoyment
The visually appealing and shareable moments facilitated by the innovative lighting design drive heightened consumer engagement, resulting in increased conversions and sales for Nelly.com.
Efficiency, savings, and sustainability
The incorporation of energy-efficient LED technology not only contributes to a visually pleasing store but also reduces operational costs, promoting an eco-friendly and cost-effective retail space.
Illuminate your retail dreams: Contact us today
Ready to transform your retail space with tailor-made lighting? Contact our expert team now and embark on the journey to a brighter, trendsetting retail environment!
