Riverdale Shop in Shop

Develop a new concept for increased brand awareness






Shop concept


The Netherlands

The challenge

Riverdale is a strong Dutch brand focused on designing and distributing distinctive, trendy accessories for the home. Their ambition is to be market leader in accessories for home decor in the Benelux region.

To increase awareness of the Riverdale brand, we were commissioned to design and implement a new concept for their shop in shop stores.

The solution

We created a flexible yet distinctive shop in shop concept that can be used at different sales outlets and retailers. The new concept really lives and breathes Riverdale and helps strengthen their brand. 

The result

We have implemented the new concept in several stores throughout the Netherlands and Belgium and it is successful. According to Riverdale, the concept has increased both brand awareness and sales per square metre. Riverdale’s retailers are very satisfied with the new shop in shop concept. It is flexible, fits into the available sales areas better and is easy to modify and adapt for visual merchandising purposes.

Project group

ITAB Shop Concept BV


ITAB  Shop Concept BV, Erik Heeg, Managing Director


All components in the shop in shop concept were designed and adapted uniquely for Riverdale.



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  • All
  • DIY/Home improvement
  • Electronics
  • Fashion
  • Groceries
  • Pharmacy
  • Food
  • Non-food
  • Other


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