Lighting fit for a queen at John Bell & Croyden

A royal pharmacy that now sparkles in a better light


John Bell & Croyden






United Kingdom

The challenge

John Bell & Croyden is undoubtedly the most prestigious pharmacy in the world – and official pharmacist to the British royal family since 1909. John Bell & Croyden’s history can be traced as far back as 1798, when John Bell opened his first pharmacy in Oxford Street, London. In 1928 the company was acquired by Savory & Moore, and then in 1993 by the Lloyds Pharmacy chain, which is part of Celesio Group, one of the leading service providers for the wholesale and retail trades in health care.

In collaboration with ITAB Nässjö, Sweden, we were tasked by Celesio to come up with a lighting solution that reflected the store’s royal heritage and architecture, but at the same time create a new, inviting environment which differed from the other pharmacies on the high street. In effect, we were tasked with designing a real attraction and destination shopping venue.

The solution

Our challenge was to design, manufacture and supply a lighting solution that was both prestigious and unique, while it reflected the historic environment, exclusive products and the building’s traditional architecture.
To achieve the desired visual environment, we manufactured tailored brass lamps, 1,000 mm in diameter, which would really match the store’s royal character and enhance the store experience. As a complement to the 1950’s industrial-style pendants, we used Nordic Light’s accent lighting to give due prominence to the products. 

The result

We created a lighting concept and a solution that truly live up to the challenging brief, and that deliver a striking but comfortable lighting environment with genuine character. John Bell & Croyden is now a vibrant and stylish store that reflects and enhances both the unique building, and the venerable company’s traditions. But in a new, more contemporary look.

We delivered not only a light concept. In close cooperation between several ITAB companies, we were responsible for all technical design work and new shop fittings, store fixtures and equipment.

Project group

ITAB Prolight UK, Alex French, Sales Engineer
ITAB Pharmacy Concept AB, Ola Sandgren, Managing Director  
ITAB Shop Concept Nässjö AB, Fredrik Andersson, Project Manager
ITAB Shop Concept UK Ltd, Neville Cockburn, Project Manager  


ITAB Prolight UK


Lighting track, spotlights and recessed twin gimbal products from the Nordic Light range combined with bespoke pendant luminaires designed by ITAB Prolight UK.


View all cases
  • All
  • DIY/Home improvement
  • Fashion
  • Food
  • Non-food

Sustainable lighting at Galeries Lafayette Istanbul

Do-it-yourself with a twist

New store to live for - Edeka Schubert

Self-service units frees up staff at Budgens

Mediterranean feeling at Carrefour in Qatar

The missing touch - Expert Somma

Hallo Jumbo!

Dixon's - A floating flagship store

Showcasing dazzlingly beautiful leather goods - Smythson

Say “Halo” to Corona - Dixon's

Argos digital concept store enhanced by ITAB Prolight

Lighting high and low! Carpetright

Got questions?

Welcome to contact us if you have questions, need information or wish to get in contact with a sales representative.

Or you can reach us at:

+44 1442 419 419

Email us