Asia meets Europe at Owndays

The first European pilot store was built in the Netherlands






Shop concept, lighting


The Netherlands

The challange

Owndays is a successful Japanese chain of opticians with 130 stores in Asia. Their ambition was to take their Asian concept to Europe and sell contemporary spectacles here too, and they decided to start with a pilot store in the Netherlands.

With little knowledge of the local market, laws and regulations, they chose to collaborate with a Japanese-European retail consultant and ITAB to realise their first European pilot store.

The solution

With our expertise in complete store concepts, we produced a completely turnkey pilot store, including lighting solutions, within the established timeframe.

Our knowledge of Dutch retail conditions helped Owndays. They could focus on taking their core business to a new market, instead of thinking about the local permits, rules and regulations that apply to building a store here. 

The result

We created an eye-catching store in a prime location in the Netherlands. The customer is very satisfied with the result. If the pilot store produces positive results in the test period, Owndays will continue with further rollouts.

Project group

ITAB Shop Concept BV, ITAB Prolight BV


ITAB Shop Concept, Esther van den Driessche, Account Manager


Concept development, project management, production, logistics, installation and construction. For the pilot store, we only worked on customised solutions for the interior design, checkouts and lighting.


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