Frank Smythson Ltd., more simply known as Smythson of Bond Street, is a British manufacturer of functional and luxurious stationery, leather goods, diaries and fashion accessories based in London, UK. Smythson opened its first store in 1887 and its clients include many celebrities, including the British royal family and Madonna.
The task was to illuminate Smyth’s exquisite concession in Selfridges’ iconic Central London store. In-store concessions are notoriously complex projects, competing with multiple brands and lacking the impact of traditional shopfronts.
ITAB Prolight UK and ITAB Interiors worked together to deliver an appropriate solution for Smythson in one of London’s most iconic stores to a demanding timeframe.
To demonstrate the high-quality product range at its best we created dramatic lighting with high contrast and optimal colour rendering.
The stylish lighting concept is based on LED tracks and spots with exceptionally high colour rendering to really do justice to the exclusive leather goods. The solution consists of adjustable LED display lighting fixtures mounted in ceiling rafts and shelf lighting for accent lighting products. All luminaires are from Nordic Light.
The result is a concept that truly reflects the customer’s prestigious brand and profile, and emphasizes the high quality and exclusive nature of the products. Simply a high-quality shopping experience, combined with the energy benefits and low maintenance costs of the premium LED luminaires.
ITAB Prolight and ITAB Interiors have worked together to help deliver a number of concessions and airport stores for Smythson, continuing to meet the exceptionally high quality and performance standards demanded by this prestigious brand.
ITAB Prolight UK, Alex French, Sales Engineer
ITAB Interiors, Mike Richards, Senior Contracts Manager
ITAB Prolight UK
LED Display Luminaires by Nordic Light.