Tele2; Because we can!

Rollout for a new telecoms operator on the Dutch market


Tele 2




Shop concept, roll out & installation


The Netherlands

The challenge

The Swedish telecoms company Tele 2 plan to considerably increase their market share in the Netherlands.

As part of this project, Tele 2 planned to open twelve new stores throughout the country in 2016. They needed a partner with solid experience of rollouts for the realisation of their new stores.

The solution

Working with Tele 2’s design agency, we developed the technical side of the concept and were responsible for the production and installation of the new stores, including the lighting solution.

The result

When we rolled out the concept in the Netherlands, we also succeeded in achieving the necessary cost savings for Tele 2 by means of value engineering. We reworked the existing store concept, making it scalable to enhance flexibility.

We created a concept in which the processes are more efficient by identifying and eliminating unnecessary expenses, thereby adding value for the client.

Project group

ITAB Shop Concept BV


ITAB Shop Concept, Erik Heeg, Managing Director


Nordic Light Zylinder COB 3000.


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