Shoptalk 2025

From Nina Khoury’s (SKIMS) laser-focused approach to operations, to Google’s AI-driven insight into evolving consumer behaviour, this year’s conversations centred on real-time data, fluid technology, and genuine storytelling. Attendees saw how PepsiCo’s rapid product launches stoked excitement by listening directly to fans, and how seamless personalisation is now table stakes rather than a distant goal.

Above all, speakers championed a balance between rigorous execution and bold experimentation, merging creativity with the discipline needed to meet sky-high customer expectations. The excitement was palpable as experts discussed how best to harness artificial intelligence, refine retail media, and invite deeper consumer participation.