INNOVATION RETAIL DESIGN DRIVING MEASURABLE RESULTS
Home improvement and DIY retail stores do not just need unique consumer brand experiences. At ITAB we focus on solutions that also deliver true ROI.
What do DIY and Home Improvement consumers wish for?
DIY and Home Improvement consumers can get their inspiration from social media, online streaming services, peer reviews and more. To be there in your consumer’s mind at the exact right time during the sales process is increasingly hard. Still, physical retail has a unique power. It adds convenient delivery choices, engaging experiences and inspiring merchandising. We have suggestions on how to free capital for these investments. Let us explain.
DIY and Home Improvements analysis to find USP’s
To find new and efficient ways of translating consumer needs to increase sales, we use proven methodologies developed by collaboration with our customers. To understand the challenges and opportunity within our customers’, our Solution Design teams use a combination of creative workshops, consumer insight, data analysis and cross functional workstreams to co-create solutions that deliver a strong return on investment.
The results of the analysis suggest focus areas, showing how layouts and modules can be optimised to increase sales or reduce friction, as well as ways of optimising staffing and increasing service. Next, a careful evaluation process helps us define and suggest the most ROI-driven design and solutions. To support the complete process, we can help you design, produce, and install, based on your needs.
Want to steer your consumers to sales?
- The desired consumer brand experience
- Increased conversions and sales
- Improved operational efficiencies & services
- Reduced operational cost
Customer story how we translated aspirations of the retailer's brand into a physical store experience, driving consumer footfall and retention.
The floor room
Carpetright set out to deliver a premium shopping environment, located on one of London’s busiest high streets, called ‘the floor room’. Through Solution Design, ITAB co-created a brand-new retail concept by delivering a comprehensive service offer within a smaller format store, appealing to the local demographic while not alienating their loyal consumers.
ITAB’s insight-driven design helped translate consumer needs into experiences that differentiate the Riverdale brand offer. Riverdale’s new shop-in-shop concept is flexible, fits into the available sales areas better and is easily modified for visual merchandising purposes. Riverdale report increased brand awareness and more sales per square metre.