The floor room disrupts Home Improvement sector

Carpetright set out to deliver a premium shopping environment, located on one of London’s busiest high streets, called ‘the floor room’. Through Solution Design, ITAB co-created a brand-new retail concept by delivering a comprehensive service offer within a smaller format store, appealing to the local demographic while not alienating their loyal consumers.

Tech enhancements improve consumer experience

The in-store experience has been enhanced, while further streamlining colleague operations. Through delivering a variety of tech enhancements across the store, the consumer journey is further evolved allowing for a more personalised experience. Consumers can build a virtual shopping list as they browse while exploring the latest trends and services via their own mobile devices.

Dynamic digital columns

Structural columns feature large digital screens, playing rich content, highlighting the very latest trends, consumer inspiration and extended services. Dynamic digital screens engage consumers, while educating and encouraging dwell time.

Consumer interaction systems

Flexible, scalable, and innovative furniture design

With a desire to rollout ‘the floor room’ brand nationwide, ITAB created a suite of modular furniture, offering limitless of range displays to provide total flexibility and control. With an understanding of the commercial expectation, ITAB value engineered all fixtures and fittings to create a scalable high street format, providing greater opportunities for Carpetright.

Retail Interior fixtures

Boutique interior design through intelligent lighting

The Floor Room delivers a ‘boutique’ and premium brand tone of voice and interior design. Through both practical and ambient spot lighting, consumers feel more relaxed and are encouraged to dwell and browse range at their leisure. Illuminated in-store wayfinding and clean communication, improve the consumer journey and navigation.

Retail Lighting


Improved consumer perception of Carpetright brand

The new concept store, situated on Tottenham Court Road, positions ‘the floor room’ by Carpetright in a high-profile location raising consumer expectations. ITAB improved perception by designing and developing fixtures, technology, and lighting that contribute to the overall success of the store.

Empowering colleagues for improved ROI

Intelligent service tablets empower colleagues with the right tools to engage consumers and streamline day-to-day operations. Tablets also provide access to inspiration insight, the latest trends, services, and payment transaction. Revolutionising the colleague journey provides greater control and consistency, improving consumer satisfaction and resulting in a higher conversion rate and ROI.

Greater focus on sustainability

From eco-friendly material considerations to design that supports easy freight and logistics, the furniture has been designed with sustainability as a priority. In-store, dynamic digital screens, service tablets and the use of shopper personal devices equates to reduced wastage.