Improved brand experience for food service environments

Analysing and understanding changing consumer behaviour and needs is central to the success of any restaurant, café, service station or ‘food to go’ environment.

Meeting the evolving needs of consumers

Consumers face more dining and refreshment choices than ever before, as new restaurant, café and ‘food to go’ businesses continue to appear. Armed with more choice and ways to fulfil their service expectations, they present new challenges for the food and refreshments sector. ITAB’s careful analysis of shifting consumer trends and tastes enables us to work with our customers to match these expectations. Ensuring the consumers can engage in a way that matches their changing needs 24/7.

Driving value built on market analysis and insight

To gain insight into their mindsets and missions, ITAB conduct regular, qualitative research by talking directly to consumers. Our on-trend market analysis enables us to improve solutions and support for our food service partners.

We find ways to improve the entire consumer journey, from queuing systems that boost throughput to technology solutions, allowing shoppers to order in advance, via app or online, for a seamless experience.