Improved brand experience for food service environments
Analysing and understanding changing consumer behaviour and needs is central to the success of any restaurant, café, service station or ‘food to go’ environment.
Meeting the evolving needs of consumers
Consumers face more dining and refreshment choices than ever before, as new restaurant, café and ‘food to go’ businesses continue to appear. Armed with more choice and ways to fulfil their service expectations, they present new challenges for the food and refreshments sector. ITAB’s careful analysis of shifting consumer trends and tastes enables us to work with our customers to match these expectations. Ensuring the consumers can engage in a way that matches their changing needs 24/7.
Driving value built on market analysis and insight
To gain insight into their mindsets and missions, ITAB conduct regular, qualitative research by talking directly to consumers. Our on-trend market analysis enables us to improve solutions and support for our food service partners.
We find ways to improve the entire consumer journey, from queuing systems that boost throughput to technology solutions, allowing shoppers to order in advance, via app or online, for a seamless experience.
- The desired consumer brand experience
- Increased conversions and sales
- Improved operational efficiencies & services
- Reduced operational cost
Customer stories how we translated aspirations of the retailer's brand into a physical store experience, driving consumer footfall and retention.
KFC´s big global presence requires a strong brand recognition across many regions. At the same time, all spaces need to deliver a pleasant experience to all consumers. ITAB´s design team supports KFC all over eastern Europe with lighting planning and technical and decorative fixtures. The mission is to ensure the lighting represents the corporate identity throughout their restaurants and creates a tasteful atmosphere. This is one of the first stores we created together with KFC in the Netherlands. The project satisfied both the franchisee and KFC in general.
A custom lighting concept was developed by ITAB for Peter Pane, a successful restaurant chain in Germany. The purpose – to bring the fairy-tale atmosphere alive, transporting guests into the story with concept lighting. Like the fairy-tale, Peter Pane never wants to grow up, preferring to continuously learn and develop. The mission was to develop a new lighting concept that supported the interior and the story of Peter Pane. ITAB Germany developed a custom lighting concept with the main purpose being to bring the fairy-tale atmosphere alive, transporting guests into the Peter Pan story.