Mediterranean feeling at Carrefour in Qatar

Mall of Qatar Hypermarket Premium Mediterranean Concept


Majid Al Futtaim – Carrefour




Shop fittings



The challenge

In Mall of Qatar, Majid Al Futtaim – Carrefour, planned to open a special store, so they hired Malherbe, a French design company, to develop a premium concept of Hypermarket. ITAB La Fortezza was trusted to make their idea come true.

Based on Malherbe’s design we were challenged to recreate the new shelving design and decoration of the store, but keeping the same merchandising profiles used in their other hypermarket stores.

The solution

In result, to accomplish the task that we were assigned to do, we developed new products to add into our standard F25 system.

It wasn’t just some accessories that we developed, we also created a complete new set of products for areas such as bakery, fruit and vegetables, welcome desk/costumer counter, tablet/laptop tables and mobile counter. 

Providing a complete solution in such a big project, ITAB La Fortezza allowed the client to focus on different areas or even on different projects.

“ If it wasn’t for you, I didn’t know where to find all the solutions for this concept “

The result

" The decoration provided by ITAB La Fortezza is exactly as the concept, I like it a lot …” 

" The mobile counter is great, we want to install similar ones in all other stores in Qatar! I’ve already included it in next year’s budget…”

Having modular solutions in areas where normally everything is custom-made, gave more versatility to those areas, allowing those who work in the store to perform their day to day tasks more efficiently.

Clients will enjoy their shopping as if they are in a traditional market or street store, instead of being inside a 12.000 mHypermarket.

Project group

Malherbe, France – Design
ITAB La Fortrezza, SaTiago Marques da Silva – Sales Representative and Project Manager
ITAB La Fortezza, Giorgio Venturi and his team from Marketing – New Product Development
ITAB La Fortezza, Massimiliano Benni and his team – Technical Office

Contact person

ITAB La Fortezza, Giorgio Venturi, Marketing Manager 


Itab-LaFortezza products used in this project: F25 system for general shelving. Specialised Fresh for Fruit & Vegetables and Bakery. Non Food – Electronics area. Decoration: Composite panel with a polystyrene core enclosed between two printable PVC sheets.


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