We co-create solutions through a dynamic & agile process
The process we follow within the solution design process is human centric. Always placing the consumer and our customer within the development process. Each stage allows us to iterate with our customers to ensure we have grounded the understanding with the stakeholder groups. The process allows us to move rapidly through the design process and to enable us to test and learn quickly.
Empathy
Learning about the target audience and gaining a detailed understanding of the challenge in which we are aiming to solve. source insight and consumer data both quantitative & qualitative to allow a deep dive analysis.
1.Define
Define the areas of focus by understanding the end to end consumer journey whilst stress testing current productivity and operational efficiency data. client workshops to explore the latest thinking and support the ideation phase.
2.Ideate
Brainstorm and value potential solutions including all aspects of the research data and consumer analysis. formulate potential solutions and co-create the chosen ideas to develop further.
3.Prototype
Focus group and customer input. iterate and refine. develop the solutions through technology and engineering development and prototyping out the ideas.
4.Test
Instore testing and iteration – including both pre & post-measurement with consumers and colleagues through hot house integration of design & stakeholders
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