Strategy and transformation
of millennials suggest that in-store shopping is still their preferred retail channel, even with those who regularly engage in online shopping
of UK consumers prefer to buy from companies that are reducing their use of plastics and two thirds want greater transparency in how companies source their materials
of online-shoppers value speed and efficiency above stock availability and return services
RESEARCH & INSIGHT
Consumer focused research to help define target audiences and their needs, as well as in-sector and out-of-sector insights and inspiration focus.
Data capture and analytics on behaviours and brand performance to enhance the experience and drive engagement and sales.
Stakeholder engagement and collaborative workshops to build robust business case which drive ROI. Supporting brand safaris and tailored studies generated through ITAB global network.